Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the … Continue reading “Why Hire an Advertising/Marketing Consultant?”

As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the tasks, as they arise, to someone already working within your organization. Consider this… When your business needs plumbing work do you do it yourself? Hire a plumber to be on staff full time? Or ask your accountant to handle it?

Call in the Experts.

Though some advertising and marketing ventures seems simple enough to be handled ”in house”, nothing is as costly as a marketing misfire. Not only may you be sending out the wrong messages, to the wrong markets, but also by the time you catch it, your budget may be in no shape to recover and redirect. The truth is, no one can do the job as effectively and efficiently as someone who lives and breathes the industry everyday. Plus, the added perk of consistent media contacts that will prove to be financially beneficial to your business.

Seeing the forest and the trees.

When you hire a consultant you hire an objective opinion, as well as a fresh point of view. Sometimes a business may lose perspective on itself by being too heavily immersed in the day-to-day operations, and lose itself in the big picture, missing the small details… or vice-versa. Sadly, sometimes a business’s marketing will clearly reflect this. The president of a private jet company’s focus is on the bells and whistles of his fleet. It’s what he sees as important in his view of his business. Inevitably, his marketing may also focus on this portion of his business, ignoring what he is really selling to his potential clients: The feeling and the status of private jets.

If you add another ball, technically it is juggling.

If you, as a business owner, or an employee take on the added tasks of the marketing of the business, attention is being taken from other projects and responsibilities. Inescapably, focus and demands are bound to pull from one and take away from others until something falls to the floor. Consultants are dedicated to one, and only one, portion of your business. Their focus is committed, and they allow you to keep yours where it should be.

The Gumby Factor.

Consultants are very flexible. Immediately ready and available to take on assignments at a moment’s notice. Accessibility to getting a new project off the ground is just a phone call away. On the other hand, trying to hire a new employee specifically to handle your marketing needs takes valuable time to places ads; conduct interviews and then sort through applicants, hoping to find the right person for the job.

The M -Word Money.

When you total up the actual cost of bringing on a new employee, you will most likely find that hiring a consultant is much more cost effective. The hourly rates may seem to favor a full time employee, but when you factor in employee benefits, training time, vacation/sick time, 401(k), the added overhead involved in situating a new employee, and the sheer fact that you may be paying full time wages for something that may not need full time attention, the cost effectiveness will fall in favor of a consultant. Which bring us to….

The C- Word Commitment.

Hiring a full time employee is a commitment. And bringing on an employee to handle a special marketing project, or set up an initial marketing plan, may in the long run leave you scrambling to find a new project or position for that employee. Or worse yet, you find yourself paying a full time marketing director to do basic maintenance. Hiring a consultant requires no long-term commitment. When a consultant completes a project, they have the flexibility to move into whatever position you need them, from quarterly analysis, to basic maintenance, to completely out of the picture, but on the sidelines when you’re ready to take a new step forward.

“There are many ways of going forward, but only one way of standing still.” -Franklin D. Roosevelt

Best MLM Advertising Marketing Practices – 2 Issues, 1 Solution

Lots of MLM business owners have a large dilemma they struggle with – and that clearly is marketing their small business.

The issue stems from a couple primary factors.

First, there is lots of competition today inside the network marketing arena.

Advertising in the small business catalogues, or in the major search engines like Google, Yahoo and Bing, and you will observe that the market is already saturated with similar MLM messages.

How can a network marketing professional get noticed in this sea of competitive advertisers who also desire to promote their respective organization? It’s rough.

On top of that, the capital expenditure required for marketing your networking organization is a LOT.

Mainly because of the difficult competition mentioned above, there is a natural rise in the cost to promote your opportunity. Purchasing full page ad positions in common network marketing and advertising publications is no longer as affordable as before.

Moreover, other advertising and marketing methods are also more expensive. Google Pay per click expenses have substantially increased and most average entrepreneurs cannot manage with costs. If you do not have a plan that will enable you to recover your expense, you might be guaranteed to lose.

So how can you contend?

The key would be to minimize your marketing bills by front-end promoting an information product.

The way to do this is always to market a inexpensive information item that caters specifically to the needs of the target group, with out having to bombard them with details of your Network marketing program.

The cheap item should contain some details which are extremely useful to your target audience.

This will serve 2 reasons. You want to give value for your audience. You also want to acquire trust and over-deliver to your buyers. That way, when you suggest something to them in the near future, they are inclined to respond to you.

The money created by low-cost merchandise sale is then reinvested into your marketing and advertising budget.

This will trigger a steady movement of cash and activity in your Multilevel marketing business.

Advertising Marketing Jobs – How to Excel in Advertising Marketing

Products do not get sold once they get launched in the market. The market has come a long way from that. That was a time when the market was a monopolistic one. In such a market structure, the customers were not left with much of a choice.

But globalization has abolished such a monopolistic market structure. The economies of most of the countries got freed up as a result of globalization. The customers were given a lot of choices when the market ceased to be a monopolistic one. A number of brands producing the same type of products and services stepped in the market. This gave rise to competition and as a result of this competition; the need for advertising was felt.

With the passage of time, advertising took a larger than life proportion. Advertising was not only adopted by the private sector, it was adopted by the public sector as well. The importance of advertising marketing jobs has increased with the times. It is predicted that it will go on increasing further with the days.

Some steps that will help you to excel in advertising marketing jobs are:

• You need to stay motivated: the people who belong to this profession will tell you that it is important to stay motivated which you have chosen this field of work. But there are different reasons why people stay motivated in this profession. Some people stay motivated for monetary factors, work is a source of motivation to many, and some people have strong ideals and work to contribute to success of a greater cause. For most people of the times, money is the primary source of motivation. Advertising marketing salaries are very high.

• Industry and market research: when you are in a field like this, it is important to carry out frequent industry and market research. You need to have a fair idea about what type of advertising marketing is being carried out by your competitors.

• The importance of proper communication: this is the foremost requisite in advertising marketing jobs that help to boost business. You can build your networks on the basis of communication. Communication helps to boost sales big time.

• Try to grab as much attention as you can: you should leave no stone unturned and draw as much attention as you can. The more people you can attract, the better chances of business you have.

• Make use of internet directories and yellow pages: these have been created with the intention of helping people in their searches. If the directories find that people are looking for goods and services that you have to offer, they will direct people to your site. The traffic will increase, so will the chances of sales.

• Make use of social networking sites: you can leave advertisements of social networking sites. If people find these useful, they will surely visit your site.

Along with your studies you can carry on advertising marketing internships. This will give you better chances of advertising marketing employment.